The company wanted to become more "green" and switch from styrofoam and paper cups in their offices to something more environmentally friendly. They also wanted to cut down on their costs.
Based on our suggestion, Johnson & Johnson decided to go with ceramic mugs that had their logo on one side and a write-on panel on the other side where employees could write their name. The mug also came with a permanent ink pen.
The company cut down on costs significantly after implementing this product. They also eliminated tons of waste and achieved their goal of becoming more "green".