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United Airlines Employee Retention department wanted to increase employee morale and productivity among their staff.



We worked with their division heads to launch a recognition program. Employees were given gift cards by their superiors which contained points on them any time they went above and beyond their call of duty. Cutting Edge Promotions created a full custom recognition program including a website where employees could log on and redeem their points for gifts such as United branded merchandise including brand name gifts such as Movado and Coach.



United Airlines ran the program for a year longer than planned due to the success and positive feedback that they received from their employees.

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