Objective:

When Aetna sent out their sales reps to visit customers, they wanted the reps to give out a branded giveaway that the customers would keep and view on a daily basis.

 

Solution:

Cutting Edge Promotions gave the team the suggestion to use branded candy machines. The rep would give the machine to the customer at his first sales call. Each time he/she would return for another sales call, he would bring another pack of candy to fill the machine, alternating between jelly beans, gumballs, red hots, etc.

 

Results:

According to feedback from the reps, each time the rep returned for a sales call, he/she noted that the candy machine bearing their logo remained on the customer's desk. Goal accomplished!