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When Aetna sent out their sales reps to visit customers, they wanted the reps to give out a branded giveaway that the customers would keep and view on a daily basis.
Cutting Edge Promotions gave the team the suggestion to use branded candy machines. The rep would give the machine to the customer at his first sales call. Each time he/she would return for another sales call, he would bring another pack of candy to fill the machine, alternating between jelly beans, gumballs, red hots, etc.
According to feedback from the reps, each time the rep returned for a sales call, he/she noted that the candy machine bearing their logo remained on the customer's desk. Goal accomplished!
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